
ALEX
GOH


connect
with
TO GROW, WE CONNECT
BY CONNECTING, WE GROW
Recognising Challenges for
REAL ESTATE AGENTS TODAY
Being active on the ground in sales himself, Alex understands the immediate need to address the pressing concerns and challenges that agents face in the market.
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As a leader who is constantly helping team members succeed, Alex shares his trade secrets and formula to help each team member achieve their breakthrough.
HOW TO GET CUSTOMERS
as a new RES?
HOW TO GET A RESALE BUYER
to close a new launch?
HOW TO
CHOOSE A GOOD PROJECT
HOW TO BE CONFIDENT
in your financial calculation?
WHY
SHOULD
THE CLIENT
INVEST
in property
today?
HOW TO
HELP CLIENTS CHOOSE
the right unit
Looking for answers to some of these questions?
LEADER, MENTOR, INVESTOR
Alex Goh’s dedicated and tireless pursuit of success for his team members has earned him the admiration and respect of many in Singapore's property agent industry.
1
ON THE GROUND IN RESTRUCTURING & ASSET PROGRESSION
Alex Goh believes in being ‘On the Ground’ and involved in Sales to proactively anticipate challenges and guide his team mates. He also believes in growing wealth through restructuring and asset progression.
3
LEADER, MENTOR, INVESTOR, ENTREPRENEUR, INVESTOR
Sharing his experience and insights on real estate makes Alex a True Mentor. His transparent approach to let his team members understand the ‘know-how’ of the business also makes him a Real Leader. He has invested in 3 prominent properties and is a great salesperson in both Luxury and Mass Market, making him an accomplished All Rounder!
2
BUSINESS STRATEGIST
With strong analytical skills and strategic thinking, Alex is all about facts and figures. Alex's business acumen and knowing the workings of the industry help many in starting out, prospecting and creative marketing. He also imparts his knowledge on overcoming challenges and problem solving to new and experienced agents.
4
MOST SOUGHT AFTER NEW LAUNCH PROJECT IN-CHARGE
Alex Goh is the most sought after Project
In-charge for new launch projects that are marketed by PropNex and reputed developers.
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Alex's strategic sales angle training for his leaders, taggers and core team has enabled his team to achieve outstanding sales in many new launches, especially the Affinity.
A Sought After Trainer and Speaker for PropNexians and Consumers
Alex Goh is one of the most sought after speaker for agents and consumers to be empowered in their careers and investments respectively. When speaking at numerous seminars and training sessions, his knowledge and judgement in the real estate market are highly valued.
In addition to training his team members, Alex also helps empower consumers,
advising them on property investments and growing their wealth.
Alex works closely with many industry partners and has been a prominent guest speaker for many events.
As a speaker and trainer, Alex also constantly guides his team members to gain confidence in public speaking and in communicating effectively.


THE
HIVE


High In Values
Alex Goh Division works as a beehive model, where teammates are interconnected and support one another with trust and team spirit to build and work towards a common goal.
​The nature of this hive system, not only encourages other agents to follow suit but also builds a strong support system. Agents give feedback & support to one another and also impart and share industry knowledge.
Alex Goh's division believes in the culture of gratitude and constantly motivate and celebrate each other’s successes.
Hustle with the Bees,
Over Coffee and Meals
Alex Goh Division Christmas Party 2018
Christmas party to celebrate the achievements and hard work of the team
Alex Goh's division believes in the culture of gratitude, providing feedback & support to one another. The team members not only impart and share knowledge, but also help in motivating and celebrating each other’s successes.
BREAKING THE STIGMA
ADAPTING TO CHANGE
Alex believes that ‘change’ is the only constant and that helps agents move out of their comfort zone. In his 13 years in the Real Estate business, Alex Goh has transformed the lives of many who started off as an ordinary agent to becoming confident leaders in New Launch Projects.
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Imparting his experience, knowledge and skills to his team members and other PropNexians, Alex Goh is looked upon as a next generation realtor and true leader.
Transforming lives
of Agents and Clients by
Asset Progression & Restructuring.
1
Transformed himself
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From a resale agent to Chief IC and Group District Director
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Gained confidence in public speaking and mentoring
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Equipped himself with skill sets and exceeded expectations at every level
ALEX
GOH
2
Transferred his knowledge
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Imparted his knowledge in various aspects of sales and recruitment to team members
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Built a vision for his team to own their property and upgrade their life
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Established a great team with adequate training to create future leaders
3
Transformed the life of many agents in his division and consumers
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Transformed lives of many agents and clients who made a remarkable career and achieved millions
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Helped many in buying their own first property
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Redefined the nuances of restructuring and asset progression
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Happy clients with multiple properties in all residential segments (BTO/HDB, Private Condo, Landed, resale & new launch)
" SUCCESS IS NOT ACHIEVED ALONE "

296
127
87
19
14
Alex as project chief in-charge for Affinity @ Serangoon

aGENCY W
aGENCY X
AGENCY Y
AGENCY z
Affinity @ Serangoon is a prime new launch private condominium comprising of 1052 units, developed by Oxley Holdings Limited. It is centrally located at Serangoon North Avenue 1 with facilities such as pavilion, aqua gym, pool deck and schools, malls and more in the vicinity.
Keeping Quality
Over Quantity
With a small team of 30 strong sales individuals making the core team, Alex Goh headed the Affinity New Launch Project at Serangoon as the Chief In Charge.
​
With a sweeping 296 units, exceeding more than the total units sold put together by other agencies, Alex proved his immaculate potential in driving sales.
Showing the direction,
and leading by example
Alex Goh knows the pulse of the consumer and how to win their confidence and trust.
His strategic targeting on certain units of the new launch induced the demand amongst the consumers and paved the way to achieve more than the desired results.
Passionate in Achieving,
Exceeding Expectations
A passionate, driven and strategic thinker, Alex has surpassed expectations year after year, which makes him the most sought after Project Chief by developers for New Launch Projects.
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His passion to achieve has no stopping.
The entire approach to Sales begins with his belief in ones own ability to achieve. Alex Goh's training and accurate approach in sales in New Launch Sales has earned him and his division remarkable results. He’s gifted with the knack of finding the right sales angle in the most challenging scenarios too.
PNG Celebrates Alex Goh on the Red Carpet
PNG Annual Gala event @ Shangri-La Hotel
ACHIEVEMENTS BY ALEX AND TEAM
TOP 10 PRODUCER
As a Top RES, Alex Goh achieved remarkable results in Real Estate Sales, closing more than $2 million from 2016 - 2018, that gained him several awards.
2016
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Achieved about 500K Sales
Top 20 Producer
PNG Top Group Division
2017
​
Achieved about 1mil Sales
Top 10 Producer
PNG Top Group Division
2018
​
Achieved about 600K Sales
Top 20 Producer
PNG Top District
